Last Updated: 1st September 2025

1. INTRODUCTION

Shape My Stars (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services.

2. INFORMATION WE COLLECT

2.1 Personal Information You Provide

• Name and email address
• Birth date, time, and location (for astrology readings)
• Payment information (processed securely by third-party processors)
• Questions or content you submit for readings
• Communication preferences

2.2 Automatically Collected Information

• IP address and device information
• Browser type and version
• Website usage patterns and analytics
• Cookies and similar tracking technologies

2.3 Third-Party Information We may receive information from payment processors, analytics services, and other business partners as necessary to provide our services.

3. HOW WE USE YOUR INFORMATION

We use your information to:

• Provide personalized astrology and tarot readings
• Process payments and deliver digital products
• Send order confirmations and customer support communications
• Improve our services and website functionality
• Send marketing communications (with your consent)
• Comply with legal obligations

4. LEGAL BASIS FOR PROCESSING (GDPR)

We process your personal information based on:

• Contract performance: To provide services you’ve purchased
• Legitimate interests: To improve our services and communicate with you
• Consent: For marketing communications and optional features
• Legal compliance: To meet regulatory requirements

5. INFORMATION SHARING AND DISCLOSURE

5.1 We DO NOT sell your personal information to third parties.

5.2 We may share information with:

• Payment processor (Stripe) for transaction processing
• Email service providers for communication delivery
• Analytics services (Google Analytics) for website improvement
• Legal authorities when required by law
• Business partners only with your explicit consent

6. DATA SECURITY

We implement appropriate technical and organizational measures to protect your information:

• SSL encryption for all data transmission
• Secure servers and regular security updates
• Limited access to personal information on a need-to-know basis
• Regular security audits and monitoring

7. DATA RETENTION

We retain your information for as long as necessary to:

• Provide ongoing services
• Comply with legal obligations
• Resolve disputes and enforce agreements
• Typical retention period: 7 years for transaction records, 3 years for marketing data

8. YOUR PRIVACY RIGHTS

8.1 All Users

• Access and review your personal information
• Request corrections to inaccurate information
• Unsubscribe from marketing communications
• Contact us with privacy questions

8.2 GDPR Rights (EU Residents)

• Right to data portability
• Right to erasure (“right to be forgotten”)
• Right to restrict processing
• Right to object to processing
• Right to withdraw consent

8.3 CCPA Rights (California Residents)

• Right to know what personal information is collected
• Right to delete personal information
• Right to opt-out of sale of personal information
• Right to non-discrimination

9. COOKIES AND TRACKING

9.1 Types of Cookies We Use

• Essential cookies: Required for website functionality
• Analytics cookies: Help us understand website usage (Google Analytics)
• Marketing cookies: Support advertising and personalization
• Preference cookies: Remember your settings and choices

9.2 Managing Cookies You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality.

10. THIRD-PARTY SERVICES

Our website may contain links to external sites. We are not responsible for the privacy practices of these sites. Please review their privacy policies independently.

11. CHILDREN’S PRIVACY

Our services are not intended for individuals under 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 18, we will delete it promptly.

12. INTERNATIONAL DATA TRANSFERS

If you are located outside [Your Country], your information may be transferred to and processed in [Your Country]. We ensure appropriate safeguards are in place for international transfers.

13. MARKETING COMMUNICATIONS

13.1 Consent We will only send marketing emails with your explicit consent.

13.2 Opt-Out You can unsubscribe from marketing communications at any time using the unsubscribe link in emails or by contacting us directly.

14. DATA BREACH NOTIFICATION

In the event of a data breach affecting your personal information, we will notify you and relevant authorities as required by law, typically within 72 hours of discovery.

15. UPDATES TO THIS POLICY

We may update this Privacy Policy periodically. Material changes will be communicated via email or website notice. Continued use of our services constitutes acceptance of the updated policy.

16. CONTACT INFORMATION

For privacy-related questions or to exercise your rights, contact us at:

Shape My Stars – Privacy Team
Email: athena+privacy@shapemystars.com
Address: 2120 Hutton Dr, Carrollton, TX

Shape My Stars is committed to providing transparent, ethical spiritual entertainment services. We comply with all applicable advertising policies and regulations. Our astrology and tarot services are offered as entertainment and personal reflection tools only, with no guarantees of specific outcomes or future predictions. All users must be 18 or older, and we maintain strict privacy protections for all personal information collected.